Silver Fox was established in 1956 on the belief that going grey doesn’t mean your hair must lose its youthful luster and shine. The patented and time-tested formula helps maintain the natural beauty of your grey, white and silver hair. This famous PURPLE SHAMPOO has become very popular among blondes in recent years. Silver Fox products remove undesirable yellow or brassy tones, without using expensive and harsh hair dyes. Gray haircare that delivers results!